We know you love online shopping, and you know we love sharing our favourite ethical stores with you. This week we’d like to introduce you to ecoture australia, an online beauty and fashion destination created by mother and daughter duo Rebecca Dow and Caitlin Clark. After struggling to find fashion and beauty products that were not only gorgeous but also ethical, sustainable and cruelty-free, the pair took matters into their own hands and launched ecoture australia – a premium online shopping destination for people who want real style – but not at the expense of the planet and its human and animal occupants. Here ecoture australia co-founder and brand manager Caitlin Clark shares the store’s journey with THE ECO EDIT.
THE ECO EDIT: What prompted you and your mum to create an eco-focused shop?
Caitlin: I became vegan in 2015, which led to extensive research into where everything I bought came from – and it was a truly eye-opening experience. Then after I had a leather-free handbag destroyed by an exploding smoothie, it became clear that there simply weren’t enough places to buy a range of products that I was confident were both ethically produced and cruelty-free. So that’s when we decided to create a site that had covetable fashion and beauty products that we were also personally comfortable about stocking.
Why are natural and ethical cosmetics important to you?
For me, it’s driven by the fact I’ve always had troublesome skin and so I’m very careful about the ingredients I use on it. The products are often just nicer, they feel and smell better, and introduce a bit of luxury into every day. When it comes to ethics, I can’t justify needlessly exploiting the Earth or its animal inhabitants for what is essentially my vanity.
I can’t justify needlessly exploiting the Earth or its animal inhabitants for what is essentially my vanity…
What role do you see ethical and sustainable products playing in the future of society and retail?
They’re already rapidly increasing in popularity, which is fantastic. But I’d like to think that ethical and sustainable products are more than just a trend. With so much information at our fingertips, more brands are being transparent in their operations, so I think ethical and sustainable products are the promising future of retail. I look forward to the day that they’re the norm.
Can you please describe who the ecoture australia customer is, and what they’re looking for in their products?
We like to say the ecoture customer can be anyone. Many come to our site specifically looking for ethical or organic products, however we’re increasingly seeing customers that are simply looking for quality – clothes that are made well and beauty products that work. There have also been more men buying from our site lately, which is encouraging too.
What are your fave beauty products you stock?
1) Jasmine Lotion from Earth tu Face – it smells absolutely divine. I always get so many compliments when I’m wearing it and it’s beautifully light on the skin.
2) La Crème Gommante (Natural Organic Gentle Cream Exfoliant) from Absolution – it’s a lovely, fine scrub that removes impurities but is gentle enough for even my sensitive skin. I use it twice a week, it’s an essential for me.
3) Natural Nail Colour Remover Wipes from LVX – these wipes are amazing! They have a natural, plant-based formula that removes nail colour so easily but they actually leave your nails looking healthier after use.
What’s next for ecoture australia?
We have an exciting expansion coming up but can’t give away too many details at this stage.
With temperatures dipping to bone-chilling lows these past few weeks, our skin is suffering some serious side effects. From chapped lips to dry, cracked fingers, scaly legs and a parched flaky face, this season is certainly proving to be no picnic for your epidermis. Here we show you how to solve your dry winter skin woes the natural way.
Switch To A More Nourishing Cleanser
While most natural cleansers are gentle and hydrating, in the winter months your skin may require even more TLC and nourishment. We recommend switching to an oil-based cleansing balm or cream.
One of our current faves is Antipodes Grapeseed Butter Cleanser, which replenishes your skin with oodles of flaxseed oil, jojoba, coconut oil, shea butter and Vinanza Gold grapeseed extract. We truly love how indulgent this cleansing balm feels as your massage it into your skin.
Another of our winter cleansing faves is May Lindstrom’s The Honey Mud Gentle Cleansing Silk, which is a lush, velvety face mask and cream cleanser in one. We recommend popping this on about 20 minutes pre-shower (or bath) and letting it truly soak into your skin before massaging it in deeper and rinsing off.
Fight Dry Winter Skin With An Ultra-Rich Moisturiser
The only way to beat dry winter skin is to combat it with heavy-duty hydration. When shopping for a face or body moisturiser in the colder months, look for products that have a higher natural oil content to help replenish your skin’s barrier layer and protect it from harsh temperatures and moisture-zapping wind gusts.
Here at THE ECO EDIT we can’t get enough of Weleda Skin Food. Chock-a-block full of skin-loving goodies like sweet almond oil, rosemary, wild pansy, chamomile and calendula, this cult favourite is a supremely rich moisturiser that’s perfect for both face and body (multi-tasking for the win!) – and with a small tube only setting you back $14.95, it’s a bargain as well.
We also love The Beauty Chef’s Beauty Fix Balm, which is amazing for super dry hands, chapped lips, scaly legs and irritated or inflamed dry patches anywhere on your winter-ravaged body. Made using fermented young coconut, honey, rosehip and linseed, it’s a great multi-tasker and one of the best natural skin salves on the market. Give it a whirl and you’ll soon discover why this little tub is a staple in our beauty cabinet.
As a naturopath and nutritionist, Anna Mitsios understands the complex relationship between our health and what we put in and on our bodies. She has witnessed first-hand the incredible power of herbs and natural foods to transform, nourish and revitalise, which prompted her to launch her incredibly successful brand Edible Beauty. Here we glean life advice (and more than a few words of wisdom!) from the founder of the beauty range that’s quite literally good enough to eat…
THE ECO EDIT: What initially sparked your interest in naturopathy and nutrition?
Anna : My interest in nutrition had been sparked (as it so often is) by my own health journey. I was diagnosed as a Type 1 diabetic at the age of 18. As soon as I was diagnosed I became fascinated by herbs, nutrition and lifestyle as a way to manage my blood sugar levels.
Diabetes ended up being a great catalyst to ultimately changing my career path away from the finance industry and provided me with a passion to help myself and others using natural herbs and nourishing foods.
What role can herbs and natural foods play in people’s health?
I see herbs and natural foods as being critical to maintaining people’s day-to-day health. When it comes to both herbs and natural whole foods, they can both be easily incorporated into our daily diets just by making a few slight tweaks to what we are eating and drinking.
For instance, simple changes like replacing coffee with a cup or two of herbal tea and making a conscious effort to increase green veggies by having a large salad every day can have a profound impact on energy levels and our skin.
I am a huge believer in the powerful ability of herbs and nourishing foods to transform and revitalise us on a daily basis. They operate at a higher level than vitamins and powders as there is a synergy in the interplay of nutrients and minerals found in whole foods.
Do you think modern western society has lost touch with nature, and what impact does this have?
I do think we have lost touch with nature as the demands of our workplaces and families have become more involved, and technology has also become such a significant part of our lives. This affects everything from our relationships, to our physical movement, vitamin D intake and general outlook on life.
We have lost the grounding and stability that we obtain when we are experiencing the beauty of nature. I do feel that we are becoming more aware of the need to incorporate more time enjoying the sea, sun and earth – it would be a dream to have workspaces with outdoor areas and compulsory work hiking and camping trips!
What led you to create the Edible Beauty brand?
I became inspired to start my own skincare range when treating clients in a fertility clinic and seeking a way to improve the management of my own auto-immune condition. I was recommending products that were free of anything that would disrupt hormone balance, including fragrances, preservatives and alcohol.
As we absorb about 60% of what we put on our skin, I wanted to find something truly “edible”. The challenge was finding products that I could use and recommend that were both 100% natural and also luxurious. I felt there was a need for a product range which was pure enough to be “edible”, but that was also luxurious and a sensual delight to use.
So I embarked on creating my own range for women who want high-grade pure natural products that are also a pleasure to use. Healthy and therapeutic can absolutely also be luxurious.
In addition to skincare products, Edible Beauty also stocks herbal tea – tell us about them.
The beauty tea range is all about beauty from the “inside out” and compliments the skincare line, which is working externally to nourish the skin. I have used the liquid herbal blends that I would normally use in my naturopathy practice and converted them to tea blends, which means that people can get the therapeutic benefit of the herbs on a daily basis.
The herbs I have used are potent and therapeutic but easy to drink which is what I love about them. We have so many men and women who use the skincare and tea hand in hand to get the most effective results in transforming their skin.
What is Edible Beauty’s best-selling tea?
Our No.10 Balancing Butterfly Blue Tea and No.4 Golden Glow are both best sellers. The No.10 blend was released last year and contains a beautiful flower called the Butterfly Pea, which has a beautiful blue hue due to its rich anthocyanin content which makes this a wonderful tea for the skin and hair.
The added benefit of this tea is that it contains blood sugar balancing herbs such as Gymnema, Goats Rue and Cinnamon, which also work to reduce sugar cravings. The tea has a naturally sweet flavour with a cinnamon overtone that makes it so easy to drink.
Our No.4 Golden Glow tea is one of our original blends and has potent hormone balancing herbs, which makes it perfect for anyone suffering from hormonal acne.
Edible Beauty has been a huge hit in Australia and already has over 13K followers on Instagram – what do you think has led to this success?
There is a growing awareness of ingestible beauty products, which are resonating with so many people – both men and women, which one of the key reasons for our success. We also have had incredible support from Sephora Australia in boosting the brand exposure to so many women, along with the support of health conscious consumers, the vegan community and small and local businesses.
Being made in Australia is something we are so proud of and is something that our followers recognise and value. I am honoured that Australia has been so encouraging and supportive of Edible Beauty Australia and lucky that I have the support of family and friends in growing the business. My great love for natural therapies and herbal medicine has made it effortless for me to be able to communicate the importance of herbs, nutrition and lifestyle in improving our skin and beauty from the “Inside Out”.
What are three of your favourite Edible Beauty skincare products at the moment, and what do you love about each one?
My favourite product that I have trouble going a day or two without is the Edible Beauty & Gold Rush Eye Balm. This has specks of edible gold in it which work to brighten the area under the eye and reduce inflammation. The coffee in the product also helps to decrease eye puffiness. This is definitely “the one” if you are prone to late nights, computer work or have dark under-eye circle genes.
I would also have to say that our & Soothe Me Balm is also a skin saviour for me. It is the go-to if my skin is feeling lack lustre or if I have spots popping up. The blend of botanicals in this one makes it a quick fix for everything from acne, sunburn, eczema and irritated skin. It also smells like cucumber, so you may be tempted to eat this one!
My most recent favourite is the Bloom of Youth Infusion Mask. This is a bamboo sheet mask, which is great as a skin boosting treatment. I use this one when I have had a long week, if I have been traveling or if I have a special occasion that requires my skin to be looking fresh and vibrant. There is a potent extract in this one called Swertia Chirata which has been clinically shown to reduce fine lines in less than seven days so I am a little addicted to these sheet masks!
What habits or practices do you incorporate in your day-to-day life to help nurture your mind, body and soul?
I ensure that I spend time in nature on a daily basis; it provides me with an opportunity to clear my mind, become grounded and put daily stressors into perspective. I am lucky to live across from the water so I am sure I take advantage of this.
The habit of making tea and sipping on this is also a daily nurturing ritual- chai is one of my favourites as I feel it is a wonderful calming tea and digestive aid. I am also a huge believer in a predominantly plant based diet so love nourishing my body with greens. Reading and music are my soul food and I indulge in these every day.
A beautiful body wash can transform your everyday hum-drum shower routine into an energising, decadent and uplifting experience. Here we reveal five of our favourite natural body washes that will add a touch of toxin-free luxury to your life.
Combining an addictive infusion of herbal absinthe with refreshing mint, pine and cypress, this gorgeous offering from Madara foams up into a luxurious lather and leaves your skin feeling clean and soft, while your senses will be invigorated and enlivened. The addictive fragrance is unique and truly intoxicating, and the bottle itself looks oh-so-beautiful in your bathroom.
For a truly indulgent and uplifting shower experience, try this energising body wash from Rahua. Scented with Palo Santo, lavender, eucalyptus and vanilla bean, this refreshing shower gel transforms your bathroom routine into an uplifting aroma-therapeutic experience. It gently cleanses skin without stripping away its natural oils, and is also infused with Rahua’s signature rainforest-derived Ungurahua oil, along with quinoa and hibiscus.
For a truly zesty shower experience, try this refreshing natural body wash. Formulated with kombucha, aloe vera, grape stem cells, spirulina, pine bark extract, white tea and green tea, this gentle yet effective body cleanser not only leaves you feeling squeaky clean, it also helps to restore your skin’s moisture and radiance.
Turn shower time into a ultra-refreshing experience with Mukti’s zesty Botanique Body Wash. Featuring the invigorating scent of desert lime and lemon verbena this luxe cleansing gel is infused with nourishing certified organic botanical extracts, it truly is a beautiful way to stay fresh and clean.
This fresh, vibrant castile soap works wonderfully as both a body wash and hand wash. The green-tea scent is the perfect way to refresh your senses in the bath or shower. Castile soap is made from plant-based ingredients, making it great for vegans, and Dr. Bronner’s version is concentrated, biodegradable and extremely effective in addition to being made with organic and certified fair trade ingredients.
Essential oils are not only beautifully aromatic, but are also known for their ability to promote physiological, emotional and spiritual wellbeing. They can have an incredibly powerful effect on our emotional state, and also encourage us to achieve a more positive mindset. Hanako Therapies harnesses these powerful natural essences in order to bring balance, clarity and tranquility to the lives of others. Here we chat with Hanako Therapies co-founder Rachel Holm, a woman whose courage, resilience and kind spirit paved the way for a truly beautiful brand to take form.
EE: How did Hanako Therapies begin?
Rachel: Many things came together to lead to the creation of Hanako Therapies, but at the time it really felt like it came out of nowhere. I never sat down and thought ‘right – I’m going to start a business’ – it just happened organically after we decided to take our little family on a year of adventure and move to the USA – my husband’s native land. Finding ourselves in LA and completely out of our comfort zone, life got very interesting. Back home in Sydney I had my usual go-to people when life felt a little shaky – people like my acupuncturist, massage therapist, and healer – but here I was yet to find my new people.
Having finished a diploma in energetic and spiritual healing two years prior and in the midst of studying aromatherapy and Kundalini yoga teacher training, I knew what I could do to support and nourish myself during this time. I also have a love for natural perfumes and was yet to find one that I really liked, and so I began blending my own – not just for scent purposes, but for an all over energetic effect. Using my knowledge from my studies and my intuition, the blends started coming together. In the end, I had crafted 34 products for my own personal use – but I would also use them when giving healings, and my clients kept asking ‘what is that and where can I get it?’ – and so began the journey of Hanako Therapies.
Tell us a little about the Hanako Therapies product range…
We have the I AM… aromatherapy elixirs, a natural perfume range that helps to raise your spirits and energetic being; not only through scent but the energetic properties each ingredient holds. We also have the Meridian Blend range that were carefully created to complement the 12 main lines of energy that flow within our energy anatomy known as the meridian system. These aromatherapy blends get placed onto specific acupressure points to encourage harmony, flow and balance within.
In addition we have Hanako Essences; under-the-tongue remedies that help support emotional wellbeing and encourage transformation, soul development and growth. There is also an easy to use range for mums and bubs that are soothing, calming, nourishing and balancing, and we have a stand-alone product called Happy Tracks, which is a natural remedy for upset and anxious tummies. The overall message is to intuitively choose what you feel you need most now in your life, and then mindfully use it as a daily ritual to help set a beautiful self-caring space for yourself and for the day ahead – or alternatively to shift and transform your current personal challenges.
What’s the most popular Hanako Therapies product?
We have two top sellers and they are I AM…Inspired and I Am…Bliss. I AM… Inspired is a great unisex scent that contains the pure essential oils of sandalwood, bergamot and lemon verbena along with five other pure essential oils. It is clean, refreshing, stabilising and uplifting, and it encourages a deep sense of peace, clarity of thought and lightness of spirit.
Then we have I AM… Bliss, which is great for people that tend to feel overwhelmed and anxious, and also fantastic for new mums. It’s a fresh floral scent that encourages you to come back to your heart space and live in the present moment – the only moment that counts. We get so many lovely emails from people that have been using these or even trying them for the first time and saying that as soon as they sprayed it they immediately felt a shift in their mood. I think what most people like about them is that they’re fresh and light and just make you feel good.
What’s your favourite Hanako blend?
My personal favourite is I AM…Faith. It’s very feminine yet a little mysterious and musky in scent – a good one for bathing in your Divine Goddess energy and creativity. I spray this one throughout the day over the crown of my head, on and around my body and into my hair. You’ll always find this one in my handbag!
What makes essential oils so powerful and effective?
While perfumes and fragrances may smell nice, only pure essential oils have the power to shift and change our brain waves and to have a therapeutic effect on body, mind and spirit. Aromatherapy is the therapeutic use of pure and natural essential oils. These oils are concentrated extracts from flowers, plants, trees, shrubs, resins and seeds.
When applied topically, essential oils absorb into the skin and enter the bloodstream. This action promotes healing properties to work inside as well as out. Inhaling essential oils can have many positive effects on the body, mind and spirit as well. As you inhale, particles of the essential oils travel down the windpipe and enter the lungs, and are then carried into the bloodstream, allowing the healing properties to take effect.
It also takes just a few seconds for scent to influence the limbic system, part of the brain that is also known as the ‘emotional brain’ where we contain our stored memories and emotions. This also connects to the parts of the brain that control blood pressure, heart rate, stress levels, hormone balance and breathing.
Each Hanako Therapies blend is carefully created using only pure essential oils, gem and flower essences, and crystal-infused water. Each one has also been bathed in a different ancient mantra from start to seal. Every ingredient used for each different blend has its own unique natural healing power, energetic vibrational frequency and quality that are congruent with the overall intention whether it be grounding, balancing, uplifting or supporting.
On top of all that, we then place on the bottle an affirmation that can be repeated silently or aloud when you are using the product. Affirmations create conscious control of our thoughts and can restructure and rewire the brain. This can help us break the patterns of negative thinking and promote the process of healthy change. When you use Hanako, you are not only hit with a beautiful scent, but also invisible energetic forces that help create balance.
What are some of your favourite essential oils?
With all the oils that I have and use, I still have an absolute love affair with sweet orange oil and lavender and often combing these two together at home to diffuse our space. With two little ones running around, both of these pure essential oils are winners! Lavender is beautiful, calming and relaxing and works on balancing the auric field, while sweet orange oil is uplifting, balancing and joyful. It’s a nice and simple blend that’s refreshing and peaceful in the home, and leaves me with a feeling of ‘aaaahhhhhh’. Benzoin is also another beautiful oil that I love; the consistency is a thick and rich – a little like honey – and is so warming, uplifting and nurturing.
Hanako Therapies supports Bears of Hope. Can you tell us a little bit about this charity, and why giving back is so important to you?
We knew when we were creating the brand that we wanted to give back to the community, and we chose Bears of Hope due to our own personal journey after losing our firstborn to stillbirth. We were very lucky to be given the care that we received when we found out the life changing news two days before our little Angel’s due date.
The Hospital we were with were incredible and made our short Earth time with this precious little soul very special, even given the devastation of the circumstance. We realised that not all those that will unfortunately travel this path will receive the same level of care. Bears of Hope offers leading support and exceptional care for families who experience the loss of their baby.
They seek to provide crucial information and embrace families during their difficult time of loss, and beyond. Bears of Hope guide families through their choices when saying hello and goodbye to their much-loved baby. As a registered non-profit organisation, they are dedicated to the care of others.
After getting through our own experience, I knew that whatever I did in the future I wanted to be able to help others that will also share this path. For us Bears of Hope was our first choice. If we can help just one person that must travel this path and contribute to making this devastating time a little easier, I’m humbled and grateful.
Click here to learn more about Bears of Hope and donate to this worthy cause.
While we adore healthy, safe and 100% natural skincare products, they do tend to be expensive due to the type of ingredients they’re made of and the associated cost of manufacturing natural products. But green beauty doesn’t always have to equal pricey beauty – here we reveal five of our favourite natural moisturisers that will keep your skin feeling healthy and hydrated without costing you an arm and a leg.
1. Best Moisturiser For Sensitive Skin:
Weleda Almond Soothing Facial Lotion
For those with a delicate and sensitive complexion, Weleda Almond Soothing Facial Lotion is a gentle and restorative option. Designed for skin that’s prone to imbalance and irritation, this extra mild lotion contains almond oil along with plum kernel oil to boost hydration and restore your skin’s natural protective barrier – and with continued use you’ll noticed a marked improvement in your skin’s resilience. This gorgeous facial lotion is one of our favourite natural moisturisers – and with a price tag under $30, we reckon it’s a total bargain too.
2. Best Day Cream:
Vanessa Megan White Tea Anti-Oxidant Day Cream
If you’re after a day cream that can help protect your skin from environmental stressors as well as keep it hydrated and supple, look no further than Vanessa Megan’s beautiful White Tea Anti-Oxidant Day Cream. Formulated with powerful natural ingredients like white tea extract and pomegranate, this lotion is loaded with potent natural antioxidants, which help combat free radicals. This will help keep your skin functioning at an optimal level, which in turn will help it look and feel more youthful for longer.
3. Best Night Cream:
La Mav Omega-3 Advanced Nightly Repair Crème
This award-winning night cream is an absolute steal at $49.95, and one of our top picks for mature and dry skin types. Designed to deeply hydrate, the rich and luscious formula features omega 3 essential fatty acids derived from jojoba, avocado, Marula oil and shea butter, along with hyaluronic acid which gives skin an intense boost of moisture. This decadent night cream also contains clinically proven bio-actives that will help your skin look and feel healthier, firmer and plumper.
4. Best Moisturiser For Oily Skin:
Acure Oil Control Facial Moisturiser
While most of us associate oily and acne-prone skin with our teen years, more and more adult women (and men) struggle with blemishes and excess sebum production. Some organic and natural moisturisers can overload oily skin, resulting in breakouts – which is why those with oily and acne-prone skin should seek out products designed specifically for their needs. Acure Oil Control Facial Moisturiser contains balancing ingredients including lilac stem cells, which have been shown to even out oil levels and help heal blemishes. The lightweight formula is also easily absorbed, so it won’t leave your skin feeling greasy or suffocated.
5. Best Body Moisturiser:
Madara Flower Dust Lotion
Hands up if you moisturise your faces on a daily basis, but are guilty of neglecting the rest of your body? You’re in luck, because Madara’s beautiful shimmering Flower Dust Lotion will inspire you to turn over a new leaf and treat your body with the TLC it so desperately craves. Featuring sparkling minerals and rosehip extract, this soft and beautifully lightweight lotion gives your skin a subtle, luminous shimmer and also keeps it hydrated for hours on end with moisturising ingredients like cocoa butter and sunflower oil. We recommend applying a little extra on your collarbones, shins and shoulders for an extra-glamorous glow.
Here at THE ECO EDIT, we love discovering fresh, thoughtful, and ethical new businesses that are governed not only by a stylish brand vision, but also a strong moral compass and sense of responsibility to consumers and the environment. Fairlings readily meets each and every one of these criteria with its dedication to the best products and sustainable business practices.
Operating as an online essentials store that curates fair trade, vegan, organic and eco-friendly products, Fairlings was created in 2015 by Canberra-based husband and wife team Michael and Masa. Frustrated with a lack of high quality and ethical cosmetics, toiletries and day-to-day essential items in one centralised place, Michael and Masa decided to take matters into their own hands.
Here the minimalism-loving entrepreneurs reveal what prompted them to launch Fairlings, and what guiding principles they follow in their daily business practices.
THE ECO EDIT: What led you to open an online store?
Michael & Masa: As ethical minimalists ourselves, we have very high standards when making purchasing decisions. Inevitably we grew tired of wasting our time and money testing a bunch of natural products from a dozen different shops until we finally found one that worked.
It’s the combination of performance and ethics that is hard to come by. That’s why we created Fairlings – to help eliminate that decision fatigue and enable our customers to shop freely with a clear conscious. We do all the hard work for you through our selection process.
Why are natural and ethical cosmetics important to you both?
Natural products are extremely important to us because the general public aren’t aware of the toxic and unethical nature of mainstream products. The big brands are solely interested in increasing their profit margins and as a result, they do damage to the environment, animals, workers and our health.
We’re living in an exciting time where we have courageous and passionate entrepreneurs who a making amazing products that are as close to nature as possible. We feel like we have an obligation to make people aware of these alternatives and hopefully shift the demand of ethical everyday essentials.
You prefer to stock just one of each type of product – why is this?
Again, as minimalists, we hate clutter – especially mental clutter. What we found when we were trying to buy products at health food stores was the pain of deciding between 11 different natural deodorants. Masa is an obsessive label reader and it was excruciating process to decide which product to buy.
Ultimately, we didn’t want to buy a product that didn’t perform. We all know that feeling right? You’re in two minds of whether to push through and use it anyway (even though you don’t want to), or leave it to collect dust on your shelf, creating more clutter in the house. Other alternatives include throwing it out, or re-gifting the products to friends – none of these options seems like the right thing.
We thought it would be so much easier if the stores put their best foot forward and stocked what they thought was the best brand in a particular product category. We didn’t see that model anywhere, so we decided to start it ourselves.
A lot of retailers claim that they curate the best natural products but they still stock multiple brands per category, which mind you doesn’t always end up the healthier option. We’ve taken a more polarising approach by attempting to stock only the best.
Sure, there’s a risk of perhaps not being suitable for everyone, but it’s a risk we are willing to take in order to create a more pleasurable and simpler shopping experience for our customers.
Who the Fairlings customer is, and what are they looking for?
At the extreme end of the spectrum, our customers are minimalist vegans. We’re talking about the hardcore label readers who don’t want to create any excess waste or clutter in their lives. Our goal is to serve the strictest of customers and this is what we initially set out to do.
What we’re finding however is a large chunk of our customer base are women who are realising the harm that their current products are doing to their bodies and the environment. They’ve recently started their natural product journey and are finding what combinations work best for them.
They look at our products and read about what we do, and feel like they are in safe hands. They don’t have to read every ingredient and double check the products for safety. These customers used to have the perception that natural products are nice in theory, but they wonder, “do they actually perform?” We aim to debunk this myth and shift the paradigm with our handpicked range.
How does minimalism fit into your lives, and why is it important to you?
Minimalism to us means keeping what you deem as essential and eliminating the rest. We were mentally weighed down and overwhelmed with life. Minimalism was an outlet for us to detox our minds.
We started by decluttering our physical environment. We soon realised that minimalism is much more than decluttering your house – it’s a mindset. You start looking at your calendar, your inbox, your friendships, your mode of transport, pretty much everything, differently.
The question of, “is this essential?” aids of all our decisions. And it’s extremely liberating. The combination of minimalism and veganism has heightened our level of consciousness like we could never of imagined. It’s through this lens that we are now able to live a fulfilling, purpose-driven lifestyle each and every day.
What are some of your top Fairlings product picks?
It will be hard to pick only a few, as we love everything! Truly, that’s why we stock them. But if we had to pick our personal favourites as well as the ones that our customers are loving, here they are:
1. Mukti Hydrating Cleansing Lotion, $54.95
The best quality cleanser we’ve come across. It not only keeps your skin feeling clean, soft and nourished, it doesn’t leave your skin feeling dry like many other cleansers.
2. Vanessa Megan Organic Blood Orange Foaming Hand & Body Wash, $54.95
We love the 2-in-1 aspect of this product, both a hand wash and body wash. Smells AMAZING, leaves your skin feeling fresh and soft. This was one of the trickier items to find that was reasonably priced, felt great and contained quality ingredients.
3. The Divine Company Organic Peppermint Tooth Mousse, $19.95
Probably our favourite product. Cleans your teeth without the nasties! Has a wonderful flavour but an interesting texture because there is no plastic particles like most conventional toothpastes have.
4. One Seed Organic Perfume Sample Set, $37
A perfect gift or a great way to try a few different scents before committing to a bigger bottle. Organic perfume is a must if you love perfumes, conventional ones are super toxic!
5. Moonrise Creek Organic Vegan Mascara, $29.95
A beautiful vegan, organic and handmade thick mascara that will last you all day.
What’s next for Fairlings?
Our focus for 2017 is simple. Continue to find and work with amazing brands and build a community around our products and ethos.
More specifically, it’s our goal to bring on at least one new brand a month and to develop our community through our Ambassador Program.
We’re currently testing a brand that makes certified organic house cleaning products. This has been extremely hard to come by, especially in Australia, so we’re excited about that!
Coconut oil is one of the most versatile beauty products on the market, and helps prove that Mother Nature is undoubtedly the best beautician you’ll ever meet. From skincare to nutrition – and even whiter teeth – there’s very little this miracle oil can’t do. Read on to discover five fantastic ways to incorporate this natural wonder into your daily beauty regime.
1. As A Pre-Cleanser
If your regular cleanser isn’t cutting it when it comes to removing stubborn mascara and eye makeup, coconut oil could be your new bestie. Simply warm up a level tablespoon of coconut oil in the palms of your hands and massage it into your face in circular motions like you would with any cleanser.
Do make sure that you keep your eyes shut tight while cleansing with coconut oil, as any type of oil in your eyes is a big no-no as it can be irritating. To remove, use a warm face cloth or muslin cloth and gently wipe over your skin, and then follow up with your favourite cream cleanser.
2. As a Hair Mask
Coconut oil is incredibly nourishing for your hair because it’s loaded with hydrating and frizz-fighting vitamin E. It’s also great for soothing an irritated or itchy scalp courtesy of its natural antibacterial and healing properties.
Treat your locks to a weekly mask by heating up two tablespoons of coconut oil (more if you have super long hair) and working it into your scalp and strands. Allow it to soak in for half an hour while you read a magazine or have a cuppa, and when you rinse it out your mane will be extra glossy and silky.
3. As A Skincare Supplement
Coconut oil is a fantastic beauty supplement when used in cooking, and serves as a great alternative to olive oil or vegetable oil. It’s packed full of healthy fats, which help to hydrate and nourish your skin from within, so your complexion glows like never before.
“It can tolerate high heat during cooking, making it a safe oil to cook with,” says nutritionist and wellness coach Jessica Sepel. “It’s also a good fat, made of medium-chain fatty acids, which keep you full and satiated after meals and provide the body with energy over a sustained period of time.”
4. For Oil Pulling
Oil pulling, which involves swishing a teaspoon of coconut oil around in your mouth for 10-20 minutes, is a natural way to help whiten your teeth and reduce toxins in your mouth. It might sound weird (and admittedly it can feel a little strange at first), but it’s a tried and tested technique for a whiter, healthier smile.
“Oil pulling is a traditional Ayurveda therapy that draws out toxins, and it’s a great cleansing remedy,” agrees Jessica. In addition to the more superficial benefits, coconut oil contains natural antibacterial properties, which can help to reduce plaque build-up that can lead to tooth decay. Want to give it a whirl? Try Keeko Coconut Oil Pulling kit in Morning Mint.
5. As A Face & Body Moisturiser
Thanks to all the healthy fats it contains, coconut oil in an incredibly effective natural moisturiser that helps to replenish dry, cracked or flaky skin. When used as a daily moisturiser, it can help reduce the appearance of fine lines and wrinkles, and helps to plump up your skin.
Coconut oil also contains antioxidants, which help to combat skin-ageing free radicals, so with continued use it can work wonderfully as an anti-ageing treatment. Just be careful to avoid getting any oil in your eyes, as we mentioned previously this could cause irritation.
A Note On Fair Trade Practices
When shopping for coconut oil, it’s important to purchase brands that support fair trade practices. Many commercial coconut oil brands out there have been know to manufacture their product in mass quantities, and have been linked to worker exploitation and unsustainable practices. And while ethical and sustainable coconut oil might cost a few dollars more, it tends to be purer, healthier, so you get more bang for your buck.
“I think commercial coconut oil brands have enjoyed making a lot of money and exploiting fair trade practices, and more people are starting to realise this,” says INDAH’s Teisha Lowry. “We really noticed this when we stopped making our coconut oil for a period because we thought people wanted the cheap stuff, but we were pleasantly surprised. We had such a big callout for it to come back, because people really want what’s best for their health, our environment and humanity.”
Our favourite coco-nutty beauty buys:
These gorgeous products are either made from organic coconut oil, or use it as a key ingredient: