Five Minutes With: Edible Beauty Founder Anna Mitsios

As a naturopath and nutritionist, Anna Mitsios understands the complex relationship between our health and what we put in and on our bodies. She has witnessed first-hand the incredible power of herbs and natural foods to transform, nourish and revitalise, which prompted her to launch her incredibly successful brand Edible Beauty. Here we glean life advice (and more than a few words of wisdom!) from the founder of the beauty range that’s quite literally good enough to eat…

THE ECO EDIT: What initially sparked your interest in naturopathy and nutrition?

Anna : My interest in nutrition had been sparked (as it so often is) by my own health journey. I was diagnosed as a Type 1 diabetic at the age of 18. As soon as I was diagnosed I became fascinated by herbs, nutrition and lifestyle as a way to manage my blood sugar levels.

Diabetes ended up being a great catalyst to ultimately changing my career path away from the finance industry and provided me with a passion to help myself and others using natural herbs and nourishing foods.

What role can herbs and natural foods play in people’s health?

I see herbs and natural foods as being critical to maintaining people’s day-to-day health. When it comes to both herbs and natural whole foods, they can both be easily incorporated into our daily diets just by making a few slight tweaks to what we are eating and drinking.

For instance, simple changes like replacing coffee with a cup or two of herbal tea and making a conscious effort to increase green veggies by having a large salad every day can have a profound impact on energy levels and our skin.

I am a huge believer in the powerful ability of herbs and nourishing foods to transform and revitalise us on a daily basis. They operate at a higher level than vitamins and powders as there is a synergy in the interplay of nutrients and minerals found in whole foods.

Do you think modern western society has lost touch with nature, and what impact does this have?

I do think we have lost touch with nature as the demands of our workplaces and families have become more involved, and technology has also become such a significant part of our lives. This affects everything from our relationships, to our physical movement, vitamin D intake and general outlook on life.

We have lost the grounding and stability that we obtain when we are experiencing the beauty of nature. I do feel that we are becoming more aware of the need to incorporate more time enjoying the sea, sun and earth – it would be a dream to have workspaces with outdoor areas and compulsory work hiking and camping trips!

What led you to create the Edible Beauty brand?

I became inspired to start my own skincare range when treating clients in a fertility clinic and seeking a way to improve the management of my own auto-immune condition. I was recommending products that were free of anything that would disrupt hormone balance, including fragrances, preservatives and alcohol.

As we absorb about 60% of what we put on our skin, I wanted to find something truly “edible”. The challenge was finding products that I could use and recommend that were both 100% natural and also luxurious. I felt there was a need for a product range which was pure enough to be “edible”, but that was also luxurious and a sensual delight to use.

So I embarked on creating my own range for women who want high-grade pure natural products that are also a pleasure to use. Healthy and therapeutic can absolutely also be luxurious.

In addition to skincare products, Edible Beauty also stocks herbal tea – tell us about them. 

The beauty tea range is all about beauty from the “inside out” and compliments the skincare line, which is working externally to nourish the skin. I have used the liquid herbal blends that I would normally use in my naturopathy practice and converted them to tea blends, which means that people can get the therapeutic benefit of the herbs on a daily basis.

The herbs I have used are potent and therapeutic but easy to drink which is what I love about them. We have so many men and women who use the skincare and tea hand in hand to get the most effective results in transforming their skin.

What is Edible Beauty’s best-selling tea?

Our No.10 Balancing Butterfly Blue Tea and No.4 Golden Glow are both best sellers. The No.10 blend was released last year and contains a beautiful flower called the Butterfly Pea, which has a beautiful blue hue due to its rich anthocyanin content which makes this a wonderful tea for the skin and hair.

The added benefit of this tea is that it contains blood sugar balancing herbs such as Gymnema, Goats Rue and Cinnamon, which also work to reduce sugar cravings. The tea has a naturally sweet flavour with a cinnamon overtone that makes it so easy to drink.

Our No.4 Golden Glow tea is one of our original blends and has potent hormone balancing herbs, which makes it perfect for anyone suffering from hormonal acne.

Edible Beauty has been a huge hit in Australia and already has over 13K followers on Instagram – what do you think has led to this success? 

There is a growing awareness of ingestible beauty products, which are resonating with so many people – both men and women, which one of the key reasons for our success. We also have had incredible support from Sephora Australia in boosting the brand exposure to so many women, along with the support of health conscious consumers, the vegan community and small and local businesses.

Being made in Australia is something we are so proud of and is something that our followers recognise and value. I am honoured that Australia has been so encouraging and supportive of Edible Beauty Australia and lucky that I have the support of family and friends in growing the business. My great love for natural therapies and herbal medicine has made it effortless for me to be able to communicate the importance of herbs, nutrition and lifestyle in improving our skin and beauty from the “Inside Out”.

What are three of your favourite Edible Beauty skincare products at the moment, and what do you love about each one? 

My favourite product that I have trouble going a day or two without is the Edible Beauty & Gold Rush Eye Balm. This has specks of edible gold in it which work to brighten the area under the eye and reduce inflammation. The coffee in the product also helps to decrease eye puffiness. This is definitely “the one” if you are prone to late nights, computer work or have dark under-eye circle genes.

I would also have to say that our & Soothe Me Balm is also a skin saviour for me. It is the go-to if my skin is feeling lack lustre or if I have spots popping up. The blend of botanicals in this one makes it a quick fix for everything from acne, sunburn, eczema and irritated skin. It also smells like cucumber, so you may be tempted to eat this one!

My most recent favourite is the Bloom of Youth Infusion Mask. This is a bamboo sheet mask, which is great as a skin boosting treatment. I use this one when I have had a long week, if I have been traveling or if I have a special occasion that requires my skin to be looking fresh and vibrant. There is a potent extract in this one called Swertia Chirata which has been clinically shown to reduce fine lines in less than seven days so I am a little addicted to these sheet masks!

What habits or practices do you incorporate in your day-to-day life to help nurture your mind, body and soul? 

I ensure that I spend time in nature on a daily basis; it provides me with an opportunity to clear my mind, become grounded and put daily stressors into perspective. I am lucky to live across from the water so I am sure I take advantage of this.

The habit of making tea and sipping on this is also a daily nurturing ritual- chai is one of my favourites as I feel it is a wonderful calming tea and digestive aid. I am also a huge believer in a predominantly plant based diet so love nourishing my body with greens. Reading and music are my soul food and I indulge in these every day.

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